If we can help you create, plan, place and manage that campaign, give us a call. And when it works? Scale it as large as you can. However, if this granular platform is right for your brand, test it. It’s important to note that, the more narrow your targeting, the higher the cost of generating an advertising impression. For instance, if you’re looking for married running enthusiasts who intend to buy a Chrysler and have shopped at an organic food store in the past month, Pandora has got you covered! In addition to age, gender and geography, advertisers can category-target based on thousands of segments that include household income, lifestyle, occupation, shopping and exercise habits and life stage. Today, Pandora has even greater targetability. To track how the campaign is working, assign a unique URL to your banner that either points to your home page or a campaign-specific landing page that lets Pandora listeners know they’re in the right place after hearing your ad. As an example, Pandora plays 8-12 ads per hour, compared. Contact us today to inquire about our Pandora radio ad network and how we can help you run Pandora radio ads today. Digital radio services tend to offer fewer advertising spots per hour as a selling point for consumers. Use your audio message to get the listener’s attention and draw them to that banner, where they can tap – or click the screen – to visit your website and take advantage of a special offer. Running a Pandora radio campaign allows your brand or message to be heard across the US and reach the most listeners possible. Zero waste.Īs for your creative message, Pandora airs 15- and 30-second audio commercials, as well as providing banner ads that display on screen (smartphone, computer, tablet) and remain visible until the next commercial airs. So, if you own a regional chain of women’s clothing stores that appeals to 20-somethings and 30-somethings, you could literally draw a 10-mile radius around each of your store locations and then use Pandora to serve your radio ad to Women aged 20-40 who live within those circled zip codes. That’s because every Pandora user registers by giving Pandora three critical pieces of information: (1) their gender, (2) their date of birth and (3) their zip code. Since Pandora’s inception, they’ve enjoyed a distinct targeting advantage over other platforms. How do you know when Pandora is the right fit for your brand? There are four radio platforms to consider when planning an effective media buy: AM/FM (terrestrial), SiriusXM (satellite), Streaming (web-based services like Pandora) and Podcasts (on demand radio).
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